Nowadays children are growing up in mostly urban environments, far from nature. Any contact with plants, animals or the countryside is generally received through a screen, (technology, mobiles, tablets, TV).
Kids are missing out on running around outside in the country, climbing trees, building dens, chasing insects,
throwing stones into puddles and getting muddy. Nature offers a whole host of stimuli, vital for a child’s
development: their skills, mobility, mind and emotions; all an essential part of their learning.
In their summer collection Piñata PUM remind us of the importance of disconnecting our children from technology,
to reconnect with nature - to connect with life. The collection pays tribute to everything natural, the full
sensory experience of touch, taste, smell, sight and hearing; so much easier to discover than from behind a screen.
CONNECTING WITH LIFE
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